What Is E-A-T and why it’s important for SEO?

what is E-A-T

The first question that is always on the minds of many SEO and content experts is how can Google evaluate the quality of a site’s pages?

Since Google robots, like humans, are not able to accurately understand the quality of the site’s content, so there must be a way for Google to reach the human brain’s ability.

The E-A-T algorithm is Google’s solution for thinking like the human brain!

In this article, we want to change the quality of your site content with a deep knowledge of Google E-A-T and do something so that the question “How can I improve the quality of my site content?” Do not become a concern for you.

What is quality content in SEO?

Where does the name E-A-T come from?

Once you know what this acronym stands for, you know what factors Google cares about in terms of content quality. Once you understand what Google cares about content, you know how to produce high quality content. Now what are these three acronyms?

  • Expertise
  • Authoritativeness
  • Trustworthiness

So far, we have taken a step forward and realized that the expertise, credibility and reliability of a site is very important to Google. But these three words are too vague and do not help our understanding of E.A.T.

In the next section, we will look at each of these in more detail to increase the applicability of these concepts.

What is Google EAT? Google’s three principles for producing quality content


According to the dictionary, expertise means having high knowledge and skills in a certain field. But in SEO, knowledge alone does not get you to the first page. Rather, you need to know how to use this knowledge to best meet the needs of your site users.

The following three steps will help you meet this need:

First find out what your audience is searching for, then target your content with user searches. Much of this step begins with researching keywords in SEO.

Put aside the superficial look. Try to find out exactly what the purpose of the user is by searching some phrases. If the search term is something like “What is EAT”, it means that the audience is looking for basic content in simple language. But if the phrase is “EAT impact on SEO”, then you have to look at the more complex aspects of the concept.

Try to balance the simplicity / depth of a subject. Don’t settle for textual content and use engaging images and exciting videos to diversify the content of your site. For example, on our site, in addition to a full textual description of Google algorithms, we have created a short video for each to make it easier for you to understand the concepts in the article with real-life examples.

What is good content production from Google view?


Being an expert in a great field is not enough. You can only be sure if you have enough knowledge and skills in a subject that others will approve you. When it comes to a specific area (such as SEO) and others point to your brand name, you have gained a good reputation with others because of your knowledge and skills.

What can we do now to gain more credit?

Backlinks from reputable and relevant sites is one of the most important and effective ways to gain credibility in Google. Honestly, we have never seen a site that can get real credibility with Google without principled and natural linking.

Very important point: when we talk about link building, we mean getting links from sites with high authority domain. When a site with high domain credentials links to us, it increases our credibility as well. Of course, even if this site has a low DA, it still helps a lot to make our site well-known to Google.


There is another type of link in the SEO world known as Linkless Backlink. These backlinks are more in the form of mentions or references to the brand name than they contain the address. One of the most important types of mentions is related to brand name search in Google. The more people search for your brand name on Google, the more Google signals that your site has a high reputation with users.

It’s weird that you want to get credit with Google, but you’re still unknown to people! Social media can save you from anonymity. If you can get good social signals, you can also find a title on Google.


How to implement the three principles of EAT in SEO?

Social signal and brand credibility are new topics in SEO that we will hear more about in the future.




In the real world, if you want to gain someone’s trust (for example, marry someone!), It takes a long time for that trust to get shaped. this is also a law in SEO. Gaining Google trust is not an easy task and you cannot wait for Google trust for a few months. The best ways to gain Google trust in the long run are:

For the store site, it is better to have the specifications and features of the products along with the reviews and anything that helps the user choose better on the site.

For blog sites, a brief biography of the author and links to credible article sources can greatly help Google’s credibility.

Your site has terms and conditions, frequently asked questions by users and any other part that helps the user to trust the site more.


If you can do the previous two tasks very well, Google’s trust in you will increase sharply. Of course, many believe that in the world of SEO, you cannot force Google to trust you, but this trust is usually done naturally and without your intervention.

E-A-T rooting in SEO, Google is not just a few algorithms!

Google has partnered with thousands of people around the world to evaluate search results. These people see the actual Google searches and evaluate the pages that the user enters. They are called Quality Rater.

Any major updates will be approved by Google Search Quality Raters before they are released to the public. After that, the reports that content quality test experts provide to Google are compared with the results of Google’s smart robots, and finally Google can understand how similar these two comparisons are to each other.

The closer the machine results are to human results, the better Google’s robots are at determining quality, but if the difference is significant, then Google needs to make changes to the way its artificial intelligence apprehends.

Now, where do these Quality Raters get the information that they need to evaluate sites?

Google has compiled a 164-page handbook called Searcher Quality Guidelines, which is an accurate guide to evaluating the quality of web pages by humans and reporting to Google.

Why is Google EAT so important? What is the impact of E-A-T on SEO?

What do you do if your company’s accountant does not have enough expertise, reliability and credibility?

You are probably looking for another accountant. There is something similar on the Internet. If there is a site that does not have good expertise, credibility and reliability, Google is looking for an alternative.

By understanding what EAT is and what its priorities are, you can get into the mind of Google and make sure that your site never replaces another site due to its poor quality.

Conclusion: Google can enter the human brain using EAT factors and, by recognizing the factors that are important to humans, transform itself from a search engine into a human responsive engine.


Now we have a challenge for you. Enter your site into the EAT Expertise, Credibility and Reliability Filter. Do you have a site that can handle all three of these options in terms of quality?

What Is E-A-T and why it’s important for SEO?

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top