What Is Keyword density ? why is important ?

keyword density in seo

When it comes to keyword density, we learn who launches the Stafig method, which is only enhanced by using keywords in the text to get from page to page on the first page of Google.

There are two categories of SEO experts who are not yet sure if the keywords are important in SEO and if you resist it will no longer have any effect on SEO. With the advancement of Google Semantic technology, the excessive use of keywords in the text causes spam and illegible text and as a result, the site is penalized by Google.

With the advancement of Google Semantic technology, keyword density is also an important factor in SEO. If you are interested in learning more about keyword density in SEO, stay tuned:

What is a Stuffing Keyword?

Before we get to know the keyword density in SEO, it is better to get acquainted with the old methods that are used instead of keyword density. About ten years ago, when there was no keyword composition, SEO experts used keyword stuffing. Slow down, keyword stuffing means that your site uses a keyword and puts that word in the footer of the site which also it is likely that they will see that on your site if it uses your site as well.

For example, a hotel site used to repeat hotel-related words in a row:

Cheap hotels in Madrid, cheap hotels in Istanbul, cheap hotels in Dubai and…

But despite Google’s sophisticated algorithms, this method has never been completely obsolete, and Google has no rank or value on such pages.

Normally, if you want to promote a site today with keyword stuffing method, no doubt you were penalized by Google.


What is Keyword Density?

Keyword density is the number of times a keyword is repeated in the text.

Keyword types:

The keywords used in the text should be partial, it means you should not use only the same keyword. For people who are looking for losing weight on the internet, there may be some ways to lose weight or another person searches for fast losing weight ways …

You must use any keyword in the text.

If these words may have some phrases, because you use competitors in your title and you have high traffic to them, then it is very good that you use these phrases in your text too.

Due to the complexity of other algorithms and the fact that Google detects Staffing keyword when Google Crawler crawls the page, it understands the relevant keywords and distinguishes the main subject of the text from the side words related to the main keyword.


Keyword density calculation formula:

Keyword density and how it is calculated is a debate that varies among SEO experts. Some SEO experts believe that keyword density no longer has an effect on SEO, but some SEOs still believe that keyword density still has an impact on content SEO.

Some SEO experts say that keyword density should be 1 to 3% of the number of text words and if the number of keywords in your text is more than this number, your site will be identified by Google as spam.

Some people believe that a keyword should be repeated only once in every 200 words, in other words, if a paragraph is 200 words, the keyword should be used once. Of course, you can use it more than once, but there is a risk of being penalized by Google, and this is a good criterion.

Others believe that to calculate keyword density we should divide the number of keyword repetitions by the total number of words, the number obtained is the keyword density. The formula they defined to calculate the number of keyword densities in SEO is as follows:

100 * Total number of text words / number of keyword repetitions = keyword density


When calculating keyword density in this method, make sure you ignore HTML tags and other in-page tags, as these embedded tags usually do not appear in the text of the page.

How much should be the keyword density in SEO?

But in principle, there is a special formula for calculating the number of keyword repetitions, and as usual, we always have to say in SEO, this also depends. To get the keyword density we need to analyze the competitors:

  1. The total number of competitors’ text words
  2. Number of keyword repetitions (keyword density)

To improve your site’s ranking in Google, always try to write full text, write text for the user, not Google, and the number of words in your text should be higher than the competitors’ text, but it is better that the keyword density is not more than the competitor’s text. Due to excessive repetition of the keyword for Google will be known as excessive spam and this will increase the spam score of your site.

How to distribute the keyword:

How the keyword is distributed in the text is important, for example if you have repeated your keyword 10 times in two paragraphs of the text, you are definitely wrong. It is best to include your keyword and related keywords or sub-keyword in different parts of the text, including what you can put in the following 7 sections:

  • Page title
  • Page titles include H1, H2, H3, H4, H5, H6 tags.
  • Main text

URL: If you are using a Latin URL on your site as well as a yoast or rankmath plugin, it will give you a message stating that the original keyword was not found in the URL, this is a form of the yoast plugin or rank example. No tool is complete and Google will understand arabic and English text.

  • ALT tag images on the page
  • Internal site links
  • Meta Description


4 important strategies in keyword density:

Use these 4 strategies to better manage keyword density in your text:

  • Write content for the user, not Google

Try to write the best content for your readers. Just write naturally and use the keyword in the text normally.

  • Use Keyword steaming to add keyword synonyms.

Keyword steaming means that if you use a keyword, use the plural words as well. For example, if you are writing about keyword density, use keywords density in your text too. Use these words as Google recognizes and correlates them to give you more support for your keyword and to diversify your keyword repetition.

  • Use semantic keywords to give the main keyword more meaning

Semantic keywords are phrases such as synonyms, other word modes (such as verbs, adjectives), and words related to the keyword in question. They are not related in terms of the word itself, but are related because of their meaning and concept. For example, the semantic keywords for “interior decoration” might be “change home decor” or “interior design”. Because Google recognizes semantic SEO well, it recognizes these related words and ranks your site in terms of SEO without repeating your keyword.

  • Avoid keyword stuffing.

Distribute your keyword in the text with the SEO principles mentioned above; Instead of using keywords in a row.

What is the ideal keyword density of a page?


It is true that keywords may not be as important as they used to be, but they are still a major factor in SEO. You have learned how to calculate keyword density in the text, but if you have trouble calculating keyword density, do not worry too much, add-ons such as Yoast and RankMath will help you to some extent. While keyword distribution in your text is very important, in addition to increasing the readability of the text for Google, it will also increase user satisfaction.

We hope this article has answered your questions and concerns about keyword density. If you still have questions or suggestions, we’d love to hear from you in the comments section.

What Is Keyword density ? why is important ?

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