SEO or search engine optimization
In order to improve the performance of your site based on search engine standards and attract more visitors is done this way. Many factors affect your SEO, from the words used in the text and content to the inbound links to your site from other sites, sometimes ensuring the proper structure of your site for search engines is called SEO.
The most important question that users ask themselves is what exactly is the definition of SEO?
It is a set of activities that we do in site design, content strategy and content production to gain a better position in Google search results and attract more visitors to the site.
But SEO does not end there. SEO stands for Search Engine Optimization, which means site optimization for search engines. Today, this concept has changed to Search Experience Optimization, which is equivalent to optimizing the user experience of the search, in other words, we must pay special attention to the user’s satisfaction with the result.
Google’s new algorithms, especially the RankBrain algorithm, try to analyze user behavior when searching and optimize the ranking results accordingly. Each time a user searches for a phrase on Google and selects one or more results in Google Bids. Google will pay close attention to users’ choices. For example, if a site ranks low on Google results but many users click on it, Google will improve the site’s ranking.
In addition, the time users spend on a site to search again on Google will be especially important. It is called Dwell Time from the time a user enters your site until they search for the same phrase or phrase on Google again.
Why is SEO important ?
There are 63,000 Google searches per second.
61% of the world’s businesses consider SEO and content marketing as their most important marketing methods.
On average, 41% of corporate marketing costs are spent online.
46% of Google searches refer to local businesses.
Customer conversion rates and SEO costs are lower than all other methods.
Most internet users find the pages they are looking for from major search engines such as Google, Bing and Yahoo. Therefore, proper SEO is your key to getting more traffic. In addition, search engines provide users with what they are looking for, so customers will trust your site more than online advertising, which shows what SEO is worth and why it should be considered.
Why do search engines need SEO?
Google is a smart engine but it still needs the help of users, they are always trying to provide better results to Internet users, however there are limitations in this path that create the need for SEO. Wrong SEO can hide you from users and waste all your efforts, so your competitors will have more traffic and popularity with poorer content.
Google crawlers have relatively specific factors for understanding the content of the page, which, if followed, will increase your chances of gaining a place. These factors are called on-page SEO and to be successful we need to know exactly what these factors are in SEO.
Black hat and white hat SEO
Using SEO techniques to satisfy customers and observing all the rules and principles in this direction is called white hat SEO, but using the weakness of search engines and their deception techniques along with not caring about the satisfaction of visitors is known as the black hat method. Once a month, however, Google will identify these black hat techniques and punish sites that have used them. For a better view of this issue, reading the SEO Tricks article can be useful for you.
What are the most important steps of SEO?
SEO and site optimization are a time consuming and continuous process. There are many techniques and methods to get a better position in Google results, each of which can have a positive impact on this process. To succeed in SEO, we need 3 main arms of each site, which are:
The three main arms for SEO success
1- Technical SEO
Standardization of site coding, observance of SEO principles in design, standard markup, optimization of site speed, design of responsive version and the like are called technical SEO. To start content marketing activities, we first need a strong platform and standard site.
2- Content marketing
Activities including identifying valuable keywords, analyzing competitors, formulating content strategy, producing valuable content, tagging and categorizing, internal linking, etc. can be considered part of the content marketing process. Success in SEO is almost impossible without content.
3- Targeted link building
Adhering to SEO technical standards and producing valuable content can take you to the first page of Google results, but to get the 1st rank and compete with older sites, you need external linking for your site. Activities in social networks, specialized forums, comment marketing, buying backlinks, buying ad reporting and… are called SEO Off-page.
What is the best way to learn SEO?
The SEO training process is a bit complicated and time consuming. Usually, when you are looking for a specific point or topic, you will come across an educational article in the field of SEO that provides you with accurate but limited information in the same field. By reading this article, you may be interested in SEO and look for more articles and tutorials.
Studying educational articles is valuable and useful, but it has a major drawback. After a while, your mind will be confused and scattered. To prevent this from happening, we suggest that you look for comprehensive resources or SEO training books once you are familiar with the concepts of SEO. The best way to learn SEO is as follows:
1- Studying a basic book
There are many online books that teach you the basics and general concepts of SEO. These books will help you to get acquainted with the common terms in this field very quickly and learn the right way to start SEO.
2- Reading articles or watching specialized videos
After reading the book, you will get an initial acquaintance with the concepts, but to use them, it is better to spend more time for each of them and check out specialized articles or educational videos related to that topic.
3- Participating in SEO training courses
Once you have gained relative knowledge and experience in the field of SEO, it is no longer logical to spend time on personal learning and reading the article individually. You can complete your knowledge in a short time by participating in specialized SEO training courses and learn many practical techniques.